This article will teach you the top ten ways to optimize your web site for� the search engines. �

1. Unique Title:
Make sure every one of your web sites has a unique title so you can have a variety of keywords/phrases to rank higher in on the search engines.

2. Use Keywords In Your Title:
You should use keywords in your title but appropriately and correctly. It is best to place your keywords at the begining of your title so they will be read first by the search engines.

An example of a good and bad title is below:

Good Title: “Man Gangster Halloween Costume”
Reason: The title is easy to ready and stuffed with highly searched but non competitive keywords/phrases.

Bad Title: “PinkWorld: Free Porn Picture & Movie Galleries”
Reason: There is no such thing as free porn. Alright, that was just a little joke to help you along this learning Read the rest of this entry »

In overly ‘amazing news’ CBS is planning to advertise on eggs.

“In September, CBS plans to start using a new place to advertise its fall television lineup:
your breakfast. The network plans to announce today that it will place laser imprints of its
trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October.”

At this point I was just dumbstruck at the desperation of today’s world of advertising.

“CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (”Crack theÂ� Case on CBS”); “The Amazing Race” (”Scramble to Win on CBS”); and “Shark” (”Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”"

If you haven’t read “Search Engine Optimization Tools” yet I would recommend it before reading this article reserved for intermediary search engine optimizers.

“Now that I have my keywords, how do I implement them into my web site?”

Before you begin looking through Webmaster Forums looking for the perfect answer you must understand two things:

1. No two search engines are the same. They have different ways of ranking your web site’s importance.

2. They want to hide how they rank your web site. The best way the online marketers and I have discovered how they rank web sites is through a series of trial and error and insider information leaks which will be released in my first book.

Optimzing your web site does not have to be rocket science, at least for the intermediary web designer. The first, and most obvious Read the rest of this entry »

In order to rank high in the search engines you need to really analyze your web site, your target market, and your competition.� Using search engine optimization on� your web site, especially if you have not done it before or are familiar with the backend of the internet, is especially hard and hiring a professional is highly recommended.

The Best Keywords :

You need to focus on what I like to call the ‘best keywords.’ The best keywords are the ones that do not have a ton of competition and that you might have a niche (uniqueness) for.

You want to make sure the keywords you optimize your web site for are

1.Â� Not highly competitive because you will fall into what we like to call the ‘sandbox’, or, the bottom of the barrel on search engine… Read the rest of this entry »

Getting placed in a high position in the search engines is a very valuable tool for gaining new customers to your online business and ultimately converting that traffic to sales.

An estimated 90% of all sales online result because someone used a search engine to inquire about a product or service. These people already are interested in what you have to sell and all you have to do is reel them in.

The bottom line: The best targeted customers you can bring to your business online is properly optimizing your web site to be on the top of search engine results.

It used to be that any business could get online and easily optimize their web site by submitting it to a few search engines. However, thanks to Read the rest of this entry »

Recently, to promote it’s new concept store in Leidseplein, Amsterdam, Adidas used a new ‘Guerilla Marketing’ way of market promotion. The concept store is called Adidas Originals. The over crowded Leidse Square in Amsterdam is home to numerous sports bars and tourist traps, ide al for a public stage of ‘guerilla marketing.’

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DMOZ is a pansy.

Just to catch you up to speed, The Google Directory receives all of it’s information from DMOZ - The Open Directory Project.

I must tell you that the volunteer editors that determine which web sites are to be added follow DMOZ’s policy to a T which means that your site might not be unique enough to qualify for a listing.

Now to present some of the various reasons you might not get listed on DMOZ. Take this advice to heart. If you modify the way you do things with DMOZ, you might strike gold and get listed.

You Might Not Be Listed Because….

Your Trying To Hard To Sell Something

Among the sites DMOZ often rejects are those that have an overall message of trying to sell something. DMOZ wants informationally rich web sites. Wikipedia.com does something similar when determining which external links to allow in its’ database. My advice is adding more content rich information to your web site that sells something.

Your Submission Is Out Of Tune

Follow the submission guidelines of DMOZ. An additional reason your web site might get rejected is that your Title and Description might not follow DMOZ’s guidelines. Trust me, it is tough to Read the rest of this entry »

The easiest way to find your customers is simply to ask them.

For example, if you are in the health and fitness industry where customers pay month to month to workout in your gym, give them a questionnaire when they sign up asking for their demographics and geographics, where they found you, and what they choose you.�

This gives you an edge over the competition.

You find exactly what your nichie is that sets you apart and you can use that to distinguish yourself as a leader in whatever industry you operate in. Use that niche in your advertising or promotional plan and target those individuals that closely resemble your most frequent customers. Doing so is recommended by the Pareto Effect of marketing which says that 80% of your business comes from only 20% of your customers. The customers who Read the rest of this entry »

Be sure to train your employees to provide the utmost care after a customer has made a purchasing decision. After a customer makes a purchase we call their emotions the ‘maximum customer satisfaction gap’.

During this time, reinforce the benefits of your product or service. This is because psychology tells us these customers are more likely to tell their friends (give referrals) about your products or services right after they make the decisions.

Day by day the satisfaction will dwindlTelling customers before and during their purchase the benefits can only last a few days. During those few days they might not find the time to tell others. Give them a brochure, catalog, or membership benefits packet. It has to be flashy and not simply a white piece of paper with words on it. This could easily become the gum on the bottom of the waste paper basket if you do not put in the additional customer service after the Read the rest of this entry »

Who wants a free pen with your company’s name on it? I don’t and I doubt many others do. I recently advised a small business that was charging customers $10.00 if they wanted to purchase a t-shirt with the business’s name on it to stop. Sure they sold shirts to about 10% of their members but the profit margin was only $4.00 per shirt.

Instead, I advised them that during the initial sign up for each new member the business owner provide a free t-shirt with the business’s name on it in exchange for filling out a short survey designed to categorize who were the business’s customer base. In order to get the t-shirt the customer would have to sign up for a minimum of 6 months. I did so because the business owner was cold calling new potential members out of the phone book and I felt this was Read the rest of this entry »

Your web site can be a great tool for gathering information on who your customers are. The ‘Pareto Effect’ tells us that we should focus on 20% of our customer base that buys from us 80% more than the rest of your customer base. Defining who those people are is essential to success.

Treat that 20% of your customer base like kings. Make them aware of specials, events, and new products ahead of time. Those 20% are most likely to use word of mouth to tell their friends about your specials and products and refer them to your web site.

Newsletter – With your web site you must use it to your advantage. The best thing to remember is that web sites are not traditional forms of advertising. They are not meant to be static like print advertisement. Your customer base will appreciate it if you allow them to sign up for a newsletter and inform them via Read the rest of this entry »

Whether you like it or not, you have to make alliances to truly market your business for free. Take for example the limousine business. Limousine companies can easily make alliances with retail stores that sell and rent tuxedos, wedding chapels, sports stadiums, and more.

The key to fusion marketing is finding out who your customers are and what else can be tied into their experience with your company. With the limousine example, your customer base might be shared with a non direct competitive industry such as the tuxedo rental shop down the street.

Free Memberships – To show you how fusion marketing can work for your business let me give an example of how it can work for anyone. A local Italian restaurant was striving for new customers. One of the business owners went down the street to a local salon to get her hair cut and gave the stylists free dinner for two coupons. Within days the restaurant was jam packed. Why? Because the stylists would chat up their Read the rest of this entry »

Fritz Grobe and Stephen Voltz, the masterminds behind the exploding Mentos and Diet Coke video that has been sweeping the nation are a clear example of how marketing can work.
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The duo put the idea in the bunson burner nearly 8 months ago and thought of making the video. They have received an estimated 4.1 million video views.
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Â� Imagine the exposure they could have associated with it if they had been ingenious enough to attach a product or service to their publicity. I find it dumbfounding how some of these You Tubers on the internet today are creating crazy videos and not thinking of the connection between the exposure and what could be the end gain of the exposure. Sure, the Mentos / Diet Coke duo have managed to rake in Read the rest of this entry »

Aaron Wall announced in his “Above the Fold” newsletter yesterday the launch of a new SEO tool for Firefox. He also posted about SEO for Firefox on his SEOBook blog, generating a TON of feedback.

Says Aaron, “This tool was designed to add more data to Google and Yahoo! to make it easier to evaluate the value and competitive nature of a market.”

The tool allows you to perform various SEO research functions as you search Google or Yahoo - which is very different than the toolbar and right click Read the rest of this entry »

IE is everywhere.

Here’s the classic Internet Explorer “page cannot be displayed” error message, as displayed on the big electronic billboard at the East Palo Alto Ikea store…

For you non-IE users, it reads “The page you Read the rest of this entry »