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Thomasville Blends Furniture and Women

Print Advertising September 29th, 2006

click for larger picA new advertising campaign titled “So You” for Thomasville Furniture which blends womens bodies and furniture side by side. This is a really neat print advertisement. It would be better if the ad creator had place the woman in a floral design that better resembled the couch on the right. You might also, as I do, see the subtle reference to women’s bodies being compared to objects in the ad. Women might find it appealing if an hour-glass were placed next to a woman’s figure but an overstuffed lounge chair does not say much for women’s rights.

Advertising Age: September 29th

Advertising September 29th, 2006
  • Mark Cuban thinks 1) YouTube will eventually get sued for copyright violation, 2) Click fraud is just too lucrative for the perpetrators for it to go away anytime soon and 3) Advertisers creating standard definition ads for hi-def TV channels are cheapskates. He also weighs in on the movie release window. It’s nice to see Cuban is finally comfortable enough to let us know what he really thinks.
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  • YouTube has hired their first Chief Financial Marketing Officer, Suzie Reider, and things are heating up. As former Vice President of entertainment at CNET the move marks a new focus in the company which hopes to gain revenue off its free video sharing website.
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  • Television viewing numbers may be dwindling but that doesn’t phase professional sports commissioners who hope to accomodate for their evolving audience. Commissioners will blend technology and sports seemlessly.
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    Saluting Hard Work Of Journalists

    Print Advertising September 29th, 2006

    journalistsThis ad will truely make you take a second look. The ad states “On this World Press Freedom Day, we salute the journalists, editors and photographers who brave death or jail to bring us daily news.” The agency that developed that ad was Intermarkets Advertising in Dubai. Click the picture for a larger image. Via Creative Mobs.

    Watch Your Drink Advertisement

    Print Advertising September 29th, 2006

    watch your drinkFrom TBWA London, the people who brought up the techno-colored iPod commercials, comes this new advertisement for the advocacy group WatchYourDrink.com which hopes to prevent people from becoming victim of date rape drugs. The ad is self explanatory but all the while creative.

    Yahoo Favorite Icon Winners

    Online Marketing September 29th, 2006

    Earlier this month I reported on the Yahoo! Favorite Icon and Slogan contest in which Yahoo users could vote for their all time favorite ad icon. The results are in… drumroll please.

    kool aid manThe 2006 ad icon award goes to KFC’s Colonel Sanders and the Kool-Aid Man! What did America pick as their all time favorite slogan? “Don’t Mess With Texas” I can almost guarantee you all the people down in Texas had some kind of rally to get the most votes for that slogan. Unfortunately, there will be no parades or sharades for the winners. It would sure be nice to have the Burger King guy, Tony the Tiger, Tu-Can Sam, and the M&M guys in a parade to celebrate this election. Then again, we’d have to leave poor old Joe Camel sitting on the sidelines coughing up a lung.

    RyanAir Introduces Airline Advertisements

    Bizarre Marketing September 29th, 2006

    airline adsIf I owned my own airline I would name it MattAir. I guess that’s what lowcost airline company RyanAir was thinking too. In a recent five-year deal with InviseoMedia, RyanAir will be putting back seat advertisements on more than 230 commercial planes. If you think that’s bad you haven’t heard the worst. You won’t even be able to eat those crappy peants and “chicken or fish” without having to stare down at an ad panel on your tray table. The airline hopes to have these set up within the next two years. Read

    Oprah Winfrey Draws Advertisers To XM Radio

    Radio Ads September 29th, 2006

    Remember when everyone was getting on Oprah’s ass for making comments about the Beef Industry? Well now at least some groups of people are starting to love her so much their literally kissing her beautiful brown ass.

    oprah winfrey and tom cruiseThe advertising industry is running wild over Oprah Winfrey’s new channel on XM Satellite Radio. To my suprise, XM Satellite Radio is still around. Oprah’s Harpo Radio and XM have teamed up and 13 “high profile” advertisers have signed on with the new “Oprah and Friends” twenty four hour talk channel which debuted Monday. “In terms of ad sales, this is XM’s most successful channel launch ever,” said XM Vice President D. Scott Karnedy. “Not only are clients investing millions of dollars to be a part of ‘Oprah & Friends,’ but most of them are advertising on XM for the very first time.”

    Obviously not looking to branch out to the male market, advertisers include the likes of Jenny Craig. Moreover, why the hell is XM Satellite Radio starting to run commercials when the whole purpose behind XM Radio was commercial free radio? XM has 69 “commercial-free” music channels and earn most of their revenue through subscription fees which we have to pay NOT to listen to commercials. All I have to say is… screw the system.

    Pronto Comparison Shopping Search Engine

    Online Marketing September 29th, 2006

    prontoI love comparison shopping and now IAC (owner of Ask.com, Match.com, and The Lending Tree) has unveiled Pronto. Pronto.com, a shopping comparison search engine, was recently launched into the pool of online players with 50,000 merchants selling over 45 million products. The company will use a new beta form of technology to scour the web in search for product listings to be listed next to its’ paid listings (similar to Google Search).テつ Clickz reports that the company will also offer a browser toolbar called “Pronto Shopping Messenger” which will allow Pronto users to receive real time notifications to products they are interested in when they become available (sort of like RSS).

    The tool will be available for Firefox and Internet Explorer and will also notify Pronto users of price drops and alternative products available across the internet. IAC hopes to intergrate Pronto’s features acrossテつ their network of sites in the near future.

    Facebook Debuts Sponsored Story Ad Unit

    Online Marketing September 29th, 2006

    facebookAfter unveiling the controversial News Feed feature which allows users to keep track of their friends activity, Facebook will unveil a new ad unit which will stream within these feeds.

    The new ad unit is called Sponsored Stories and will be placed in the third position within a user’s News Feed. The Sponsored Story will be anything from a small banner ad or a video clip. When a Facebook user clicks on a Sponsored Story their entire network of friends will be alerted to their action of clicking on the ad so they too can interact with the ad. Advertisers hope to draw in revenue off this social networking capability.

    Launched September 26th, Facebook opened its’ doors to any and all internet users. In the past, Facebook users could only be High School or College Students.

    Quaker Oat VS Burger King Guy

    Print Advertising September 29th, 2006

    This is a new print advertisement for the Quaker Oats campaign which truely creeps me out. In addition, Quaker is clearly stealing the idea of a hard-plastic looking mascot to promote their goods to consumers. The thing is, I don’t think this is working for Quaker. Given that Burger King’s target audience can be teenagers and the middle class, a bit of humor can go along way. The majority of people eating Quaker Oats are in the age range of 60 - Deceased.

    Sure, with the kids in the ad sitting next to an ‘erect’ Quaker Oat guy they might want to appeal to children. Quaker should’ve at least removed the circular stand from the Quaker guy’s feet to make him a little more realistic though.

    quaker oats guyテつ テつ burger king guy

    The Missed Call Telemarketer

    Direct Marketing September 29th, 2006

    I’m sure quite a few of us have experienced what is called “missed call” telemarketing. It is a rather new form of telemarketing in which a telemarketer calls your cell phone for such a short period of time that you might not even hear it ring but you’ll end up with a voicemail trying to sell you on something.

    “‘Missed call’ marketing is the term that has been given to the practice of calling a mobile telephone for such a short period of time that the owner cannot answer the call. When the marketer disconnects the call, most mobile phones present a ‘missed call’ notification with the marketer’s number. The marketer intends that the owner of the phone will think that they have missed a legitimate call and ring the number back, in which case they hear a recorded promotional message.”

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    The Bold Look Of Koehler Company

    Print Advertising September 29th, 2006

    koehler coテつ koehler companyテつ koehler

    The Koehler Co. has unveiled the “As I See It” campaign which features world famous pictures of Erwin Olaf, Sarcha Waldman, Hugh Kretschmer, Jean Claude Maillard and David Chapelle. The main objective of these new ads is to introduce Koehler’s production in an interesting and playful way. See for yourself.

    Very Bad Billboard Placement

    Bizarre Marketing September 29th, 2006

    In a dumbwit way of putting two billboard next to each other, this combination of a woman bending over in a fitness outfit next to a giant carrot billboard (two seperate) blend seemlessly (lol) together in a very raunchy display. Thanks to Ad Goodness for the pic credit.

    The Best Way To Get Laughed At

    New Products September 28th, 2006

    Want to know how to get your ass kicked for only $79! Buy “The Extra Love” line of sweat-heart sweet-shirt products from clothing company Pantalaine in Indiana. I don’t know if they are working to target conjoined twins or stupid husband and wife pairs who also like to dress up in “Pepper and Salt” shakers during Halloween. I love the guy’s expression in this advertisement. Makes me wonder if he’s thinking “Damnit, why did I marry this psycho woman!”

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    How To Get A Live Person Over The Phone

    Business Tips September 28th, 2006

    So I got really pissed today as usual and decided to share my ‘learning experience’ with everyone. I called Citibank to check up on a student loan and was presented with the 10 minute jump around of “Press 1 to….. Press 2 to….”

    In this case, I wanted to resolve the issue of getting my student loan through to the school and to see why it was not processing. Of course, checking the frequently asked questions on their website would do nothing for me other than waste more time.

    So I went ahead and pressed “2 for start a new account.” If the option for “cancel my account” is available you might want to try that too because in either case you’ll be immediately connected to the next customer service associate who’ll be kissing your butt ready to help you out.