The advertising deal between Facebook and MySpace that will allow MSN Adcenter to reach Facebook members is creating a backlash in the social networking scene. Facebook members are rioting over the social networking sites news feed and other relatedテつ features. A user driven and community created network of college students, Facebook has made strides with its’ MySpace-like community. Facebook’s new homepage featuresテつ are intended to helpテつ usersテつ but the changes have upset the community as a whole. There are now several “I want the old Facebook” groups being formed daily with thousands of members.テつ
The new home page of Facebook features updates on every single thing your friends are doing on the Facebook network. Whether they became single recently, signed up for a new class, or ate a corn dog… you’re going to hear about it. One would think users would appreciate the changes in terms of Web 2.0, think again! The new homepage has become a headache to users and peeping toms watching every move you make on the social networking giant. Simply put, users feel betrayed. It appears Facebook is following in Friendster’s foosteps of “who’s viewed my profile” in a midguided effort to out-feature MySpace. Facebook members have taken their disgust a step further by starting a Facebook petition to resist the step forward into Web 2.0. (continue reading below)
Perhaps the majority of these college and high school students do not understand Web 2.0 and its’ usefulness. Then again, if Facebook were to allow users to pick and choose which friends they were to receive news feeds from and what to receive updates on then perhaps Facebook users would welcome the change with open arms. The news feed changes are the most hated new features. Members feel they are being forced to blog, that the new features act like a ’stalker watch’ update service, and that the updates on all their friends little changes become overwhleming and irrelevant. Currently the petition has overテつ 51,962 people protesting the changes. Facebook should make some changes before its too late.
Even more startling, there is a Facebook group called “Students Against Facebook News Feeds” with over 380,000 members and over 5,000 new members being added every 30 minutes.
The real deal is that Facebook administrators must understand thatテつ you cannot push features on a community of internet users that do not understand nor need the new features. The news feeds of Facebook were a shock and unwelcome advance. The Facebook administrators should have eased the features in or polled users on what features they would like to see added to the site.

Phillip Research intends to impress the visitors to this year’s IFA (Internationale Funkausstellung) with the worlds first promotional LED emitting fabric technology. The textiles make it possible to create fabrics that display dynamic advertisements on various fabric surfaces. The electronics, batteries, and LED arrays are fully integrated and invisible to the observer and wearer. So no need to worry about clunky batteries people. The fabrics are can be easily washed as the batteries and electronic controllers easily disconnect and reconnect.
Budweiser wants to attract more young male viewers. Anheuser Busch announced Wednesday it will be launching Bud TV. The web based video network will be launching in February and try to capture the success of YouTube and other video/social networking web sites. The company plans to feature humorous ‘webisodes’, sporting events, consumer generated content, field news reports, celebrity interviews, music downloads, and comedian vignettes. Anheuser’s marketing plan for Bud TV appears to be heading in the right direction. Unlike many corporate “MySpace” profiles, the Bud TV move to capture young male viewers will request true involvement from visitors. The whole reason YouTube, Myspace, and Facebook became successful was that they were social networks created and driven by the consumer. Anheuser understood this and the company hopes to create entertainment for young viewers that fits directly with their lifestyles in a fun and engaging way.
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I had mentioned last week that hypocritical Starbucks were reversing their offer to employees to use a coupon sent to employees for free iced coffee that their coupons were not voided. After hearing the news, Caribou Coffee responded by annoucing that they will now accept those Starbucks coupons for a limited time only. You can visit any Caribou location on Friday, September 8th from 12:00am to close to get yourself a free iced coffee drink. Caribou really made a slam dunk with this move. I’m sure they might even get a few employees relocating after this marketing stunt.


