The new advertising campaign, Viva La Glam stars Lisa Marie Presley, Debbie Harry, Eve and Dita Von Teese. The unusual mix of celebrities are busy on the marketing campaign trail to promote a line of lipsticks and lip glosses whose profits will be donated to HIV and AIDS research programs and treatment. The cosmetic company, MAC, has already helped raise over $70 million dollars for the campaign and put it to good use. Although Presley does not consider herself a beauty expert she has commented that she wants to put her best foot forward for the good of the campaign.

Presley may have been chosen for her colorful fanbase, which she herself describes as, “80 percent gay, young girls, bikers, women my age and then some occasional Elvis fans.” Read More >>

Cartoon Characters have traditionally been meant for sugary rich and fatty foods geared towards children. Now, a number of Nickelodeon, Warner Brothers, and Disney characters have began gracing the covers of fruits and vegetables. Entertainment companies are now looking for healthier alternatives to put their characters on. Fruit and vegetable growers have reported an increase in sales since the branding was implemented. More importantly, the kids seem to be ‘biting’ into the core of this move.

Truly, branding does have a significant impact on foods no matter how sugary good or healthy they are. ”As long as cartoon characters are used to sell junk food directly to kids, then the entertainment industry is partially culpable for the childhood obesity epidemic,” said Harvard Medical School psychiatry instructor Susan Linn. Read More >>

Google Adsense captured MySpace for advertising space. MSN Adcenter will be taking over the college demographic of Facebook.

Now Yahoo will pushing more contextual / banner advertising to us through eBay. It was announced yesterday that Yahoo will start using graphical banner advertisements on eBay’s site. The banners have began appearing on a number of eBay Motors pages just yesterday. The banner ads will have a significant effect on the search results for eBay.

A test of word of mouth marketing and a young adult coalition involvement will be going live this weekend. I will be involving myself, a college student, in the thick of the controversy as Facebook moves head long into Web 2.0.

The domain name has been registered, BanFacebook.com, the website is nearly complete, and heads will be turning. It will be a test of guerilla marketing and online marketing. A test to see how popular a ‘pop cultural phenomenon” such as Facebook can turn a web site into an overnight success by backing supporters. I’ll let everyone know when it launches, the logo, and a little about the movement.

You can now get free ice cream for playing games online! No, this isn’t a spoof to gain referral revenue. Boston Interactive Marketing Agency Fuseideas has recently created an online interactive game for Boston.com’s promotion of Brigham’s Ice Cream Scoop campaign. The campaign offers coupons for one free dish of ice cream for playing the Boston.com interactive game. Until September 17th, you can vote for your favorite wildcard flavor which will be served the last day of the Scoop promotion. The game requires the player to move his or her mouse to guide “Coney” from left to right and colelct as many points as possible. Be sure to watch out for the pickles and onions!

After Levi’s Denim Monsters hit the streets, French marketing firm TriBeCa started working to promote the opening of a brand new LEE store. The street campaign for LEE Jeans in the streets of Paris was quite unusual. TriBeCa decided it was best to focus on guerilla marketing by hanging the jeans over parking meters and from power wires over streets. Manholes were painted with the word “LEE” and banners hung from high traffic metropolitan areas. Bar coded stickers were handed out as coupons for the retail store as well. See more street images here.