Prostitutes are going full speed into the techonology world of the internet. Police in Bucks County have charged 12 women after an investigation into prostitues who had been advertising their services on the job listings site Craigslist. The prostitutes advertised in a local listing section of Craigslist under the “girlfriend experiences” category. The police conducted an undercover investigation and met with the women at motels and arrested 12 in connection with the online prostitution ads. All I have to say is as the internet continues to grow and more users gain access to it, we must really think about policing the internet. First there was Crack Heads Gone Wild, then various websites trying to sell drugs online, and now this.

Early this week I reported on a company coupon that Starbucks was offering for a free iced coffee drink. Now, the Starbucks company is being sued for $114 million dollars over the coupon recall. A 23 year old Starbucks regular filed the lawsuit stating she “felt betrayed” when her coupon was not honored at the register. The unknown plantiff is accusing Starbucks coffee company of fradulent advertising and will file for class action status. The selected employees who received the coupon were instructed to forward the coupon to friends and family about a month ago. The coupon was just recently withdrawn when the right to send the coupon out to friends and family became “out of control.”

The growing importance and usage of online publications by young teens and adults (which will continue to use them as they grow older) is helping publishers who seek to connect with young students in college who move constantly from home to the dorms to an apartment.

To help detour the hassle of ever changing addresses of readers, many magazines are now offering free subscriptions to their titles via email. The push for magazine to email conversion is being supported by the Magazine Publishers of America group which seeks to build brand loyalty online and bring the magazine industry out of the gutter.

I have to admit it. I am an avid fan and follower of the PSP dust bunny. I have been looking for a time to talk about this ad for awhile now. In summation, the ad consists of a duck (aflack!) and a digitally drawn dust bunny with a spanish jibberish accent.

The duck doesn’t talk but obviously understands the dust ball. The duck just quacks in response. My favorite one liner involves the dust bunny asking the duck “So what do you do for fun?” The duck responses “quack!” The dust ball says “OWWW Mannn, you poop on people’s heads!”

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Yahoo has some competition in the world of contextual based advertising. ESPN, which was planning to use Yahoo’s text ads, is now aligning with Quigo’s AdSonar to run their own text based ads. With how appealing ESPN is to advertisers, I can see no other reason then ESPN selling their own ad space and keeping more money for themselves. The advertisers will be able to target keywords and be up and running by this fall.

We all know that sex sells to men. But the advertising industry, which bases its success on consumers being drawn to their products or services, want to know how women feel about ’sexy women.’ Recent research has shown that flashy magazine ads portraying sexy women may not actually catch the wandering eye of women readers. The team of researchers at the University of Florida in Gainesville gauged the emotional responses of 100 college aged women reading Allure and Glamour magazine. The researchers tracked their eye movement and reactions to the advertisements and gauged their interest. As the photos of women became more and more seductive, the women readers became less and less interested.

Upon discovering this shocking test results the researchers wanted to find out what women would pay attention to in advertising other than beautiful models. Rather, they wanted to find what beauty was to women. The study found women only see two types of women; sexy-sensual and wholesome. Women desire to look like these wholesome and beautiful types of women in advertisements. Women should then be more likely to endorse a product from someone they desire to resemble in the magazine’s advertisements.

You don’t need a radio to listen to Elvis Duran in the morning anymore! Clear Channel radio recently signed a deal with Cingular Wireless to deliver streaming radio. The first station in the deal is Z100, the New York Top 40 station. Clear Channel hopes to boost that number to 100 stations within a year.

This isn’t the first time Clear Channel done something like this. They have been using Motorola’s iRadio service. The shift from the iRadio’s time shifted radio model to the live streaming content of Cingular is what makes this deal so exciting. Cingular users who want to sign up for the service are charged $2.99 monthly charge and 99 cents extra for live streaming. You can sign up at Z100’s website and enter your cell phone to get connected.

There is much political debate over the release of the documentary drama “The Path To 9/11″ from network giant ABC. The Democractic National Committee stepped into the ring days after bloggers like I started ranting over the 5 hour program set to air from September 10th - 11th. The controversey lies in the content of the docudrama. The Democrats, including Tom McMahon, call the video a “bold faced lie.” The Democractic committee has agreed with McMahon and declared that the docudrama conflicts with the Commission Report. The Democrats feel the move before the mid term elections is only a ploy by ABC to produce a biased view of 9/11 to help the Republicans maintain control in Washington.

ABC responding to the alligations by stating “..for dramatic and narrative purposes, the movie contains fictionalized scenes, composite and representative characters and dialogue, and time compression..” Read More .

The latest installment from Axe Deoderant Spray comes to us featuring a guy on a scooter cruising around town only to have to women at every turn jumping or running into each other. The thing I’ve always enjoyed about these Axe commercials is that women do not put as much pressure on the desire of a ‘good looking man’. Rather, many women are intrigued by a man that wears nice clothes, takes care of himself, and smells good. Women rely heavily on scent when finding a mate. Axe has hit the target on this one. Although very low brain and goofy, the underlying message of these videos are more important than selling the brand. Check Out The Video Here

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