By now, everyone knows what MySpace is–or at least, they think they do. The generally held assumption is that MySpace is a social networking site: “a place for friends,†as their slogan puts it. In reality, MySpace is the next generation of marketing, advertising and promotion, exquisitely disguised as social networking. Simply put, MySpace.com is Spam 2.0.†The real genius of MySpace lies in it’s re-imagining and repackaging of spam.
While most internet users expend time and energy attempting to keep it out, MySpace is spam that they actually invite in. A social paradigm has shifted with the tipping of MySpace. It’s incredible to consider, but Spam–as negative a connotation as it has–has morphed to enable and fuel the massive development of an incredible Super Public. Tom Anderson and Chris DeWolfe may not even fully recognize the fantastic longitude and latitude at which they stand.†Read the exaustively long but interesting article at Valleywag.

Although not related to Marketing or Advertising
CNN 
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