Paper That Deletes Itself Developed By Xerox
Gadgets September 15th, 2006
For all you hippies and tree huggers out there, Xerox has developed a “transient document” paper that deletes content after a period of time and will then be ready for use again. “Inspired by the fact that many print outs have a life-span of a few hours (think of the emails you may print out just to read, or the content you proof read on the train journey back home), the specifically prepared paper will preserve its content for up to 16 hours. Further research is being undertaken to give the option of subsequently preserving the content if the user desires, which might literally involve warminig up old data through the heating of the paper.”
The paper has a “photochromic compoud that changes from a clear state to a coloured state under ultra-violet light.” The print face will then fade with time. I really wish we could develop a paper that we could specify how long it takes to clear, but I suppose Xerox is still working on that one. Xerox told PC Pro Magazine that “further research is being undertaken to give the option of subsequently preserving the content if the user desires, which might literally involve warming up old data through the heating of paper.” PC Pro Magazine

So what exactly is mobile advertising? No, its not putting stickers on the side of your car and shouting “Crazy Jimmy Johns Sandwich Shop!” Some examples include 10 second commercials, text messaging (delete), priority placement on your search results, banner ads, and more. Members at the convention believed that consumers would welcome advertisements on their phone. Sure, as long as we get something in return and as long as we can turn it off. So what will consumers get out of mobile advertising? InfoSpace’s Find It! application to search for restaurants, banks, movies, the Playboy Mansion, and more. Right now, Find It! costs Sprint Nextel users an wallet crunching $2.99 per month (sarcasm). InfoSpace’s Vice President Rod Diefendorf hopes to make the service free with ad support.
TiVo has made a deal with everyone besides the devil and I heard they are arranging a time and place. Turns out, it was announced today that TiVo will be signing another advertisement deal with WPP Group PLC’s GroupM network of media agencies. 




