For all you hippies and tree huggers out there, Xerox has developed a “transient document” paper that deletes content after a period of time and will then be ready for use again. “Inspired by the fact that many print outs have a life-span of a few hours (think of the emails you may print out just to read, or the content you proof read on the train journey back home), the specifically prepared paper will preserve its content for up to 16 hours. Further research is being undertaken to give the option of subsequently preserving the content if the user desires, which might literally involve warminig up old data through the heating of the paper.”

The paper has a “photochromic compoud that changes from a clear state to a coloured state under ultra-violet light.” The print face will then fade with time. I really wish we could develop a paper that we could specify how long it takes to clear, but I suppose Xerox is still working on that one. Xerox told PC Pro Magazine that “further research is being undertaken to give the option of subsequently preserving the content if the user desires, which might literally involve warming up old data through the heating of paper.” PC Pro Magazine

If only for a minute, everyone was thought their phones were safe from advertising. Unfortunately, our void is being filled. At the CTIA Wireless IT & Entertainment show in Los Angeles our time ran out. With wireless carries, developers, and media mongrels converging the first stepping stones were set in which will become an estimated $11 billion revenue in just five years.

So what exactly is mobile advertising? No, its not putting stickers on the side of your car and shouting “Crazy Jimmy Johns Sandwich Shop!” Some examples include 10 second commercials, text messaging (delete), priority placement on your search results, banner ads, and more. Members at the convention believed that consumers would welcome advertisements on their phone. Sure, as long as we get something in return and as long as we can turn it off. So what will consumers get out of mobile advertising? InfoSpace’s Find It! application to search for restaurants, banks, movies, the Playboy Mansion, and more. Right now, Find It! costs Sprint Nextel users an wallet crunching $2.99 per month (sarcasm). InfoSpace’s Vice President Rod Diefendorf hopes to make the service free with ad support.

So what do I think? I think it’s way to early to estimate the possible success of mobile marketing. Think back to advertising on the internet. Click through rates on banner ads used to be 7% - 10%. It’s really hard to sustain that level and in direct marketing we must forever change the way we do things. Hopefully mobile marketing will give us that spark that we once had online. Read

TiVo has made a deal with everyone besides the devil and I heard they are arranging a time and place. Turns out, it was announced today that TiVo will be signing another advertisement deal with WPP Group PLC’s GroupM network of media agencies. GroupM will offer special pricing to encourage advertisers to make use of TiVo’s innovative advertising features. The TiVo features which include still ad images as TiVo users fast forward through advertisements.

Too many companies out there today have marketing departments that are fickle. I’ve always wondered why I could hardly find a “Where’s the beef” commercial online. Marketers would want to put these archive commercials online to allow the blog-o-sphere, forums, and web sites to share and promote the company. The reason why people love commercials is their simply fun, entertaining, and most important is that we want to talk about them.

Well it turns out I was right and now a few companies are putting their commercial archives and past campaigns online. A few sites have been created for their old campaigns. I can’t wait until someone makes “CommercialTube.com”

Yes, Sex on a Plane. And no, you cannot get the sex arranged.

Bob Smith took the term sex on a plane to the extreme. Those looking to join the “Mile High Club” can now do so for only $299. The man is offering Atlanta, GA residents the opportunity to have sex on an airborne craft (nothing as big as a 747). Smith commented that the participants will receive “a custom fit bed, brand new sheets and a complimentary bottle of champagne.” The inspiration behind this stunt comes from Atlanta sex therapist Gloria Brame who told ABC News that “Sex on airplanes has been around for almost as long as flights have exsisted.”

Smith hopes to tap in an unexplored consumer base who have not had the chance to have sex in a plane. I think the reason sex on a plane was originally so popular is that the act was to be kept secret and you had to make sure you did not get caught. That ’spark of the unknown’ is what made sex in a lavatory exciting. Anyways, we wish Bob the Pilot and Gloria the sex therapist the best with their venutre. I prefer HootersAir.

MTV is launching a new show called SportsBlender. This promo features LeBron James lecturing two guys to say “Ya’ll my homies and we gun kick it!” Typical MTV humor but a good video anyway. Thanks to Adfreak for the video.

Want to buy a condo on Mars (WARNING: Does not include oxygen dome)? This ad comes to us from Eco Store and Mars Realty. Sounds like a joke but this is a real advertisement created by TBWAWHYBIN Auckland, New Zealand.

View their website or watch the commercial.