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Police Bust YouTube Driver

Uncategorized November 30th, 2006

The Seattle PI has an interesting news story in which a street racer was busted and slapped in the face with a $1,300 fine after publishing a video on YouTube.

Police took up pursuit in cyberspace after a young Norwegian posted on the Internet video of his wild car driving. Following an electronic trail that he left online, police caught him and slapped him with real-life fine $1,300.

The Norwegian, identified only as a man in his early 20s, posted the video called “Driving in Norway” on Google Inc.’s popular video-sharing site YouTube. The recording showed the car’s speedometer hitting up to 150 miles - 240 kilometers - per hour on a public highway near Oslo.Â

“We’re touching 240,” a voice could be heard saying. “We know it will do it. This is a little nice.” The video was removed from the Web site after it made national news in Norway last week

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Secret Google Display Advertising Network

Online Marketing November 30th, 2006

Google has secretly launched a CPM (cost per million impressions) contextual advertising program and has been testing it since October 1st, 2006. Google has been targeting Fortune 1000 companies says John Chow. Chow writes that publishers have been “hand-selecting sites…that they want to put in front of Fortune 1000 companies. The goal being to sell these big companies display and video ads at a very high CPM.”

Publishers are introduced with a flat CPM rate with Google and the respective advertisers involved in the program.

YouTube and Revver On Verizon Wireless

Marketing News, Mobile Marketing November 30th, 2006

Verizon Wireless phones with V-Cast technology will now be able to receive Revver and YouTube videos. Verizon will be the exclusive U.S. distributor os Revver content for an unknown period of according to Multichannel News. Verizon V-Cast will provide video content access for $14.99 per month starting in early December 06′.

revver verizon wireless

“We’ve chosen to work with Revver because of its well-known respect for copyright and for the selection of high-quality video content it attracts,” Verizon Wireless vice-president of marketing John Harrobin said in a statement. Verizon will provide new clips to V-Cast subscribers twice a week.

Pimp My Taxi Cab Advertisements

Mobile Marketing, Outdoor Advertisements November 30th, 2006

The Taxi Cab Industry must have been watching too much XZibit and MTV’s “Pimp My Ride”. Imagine having a 32 inch liquid crystal television in a Boston Taxicab. Now imagine a rolling billboard that fetches up to $1,750 a month from advertisers. The taxi cabs in Boston might soon be able to receive ads on these televisions that change as the taxi cabs move throughout different neighborhoods. Talk about mobile target marketing on the road!

taxi cab advertisements

Clear Channel Taxi Media has been outfitting 20 Boston, MA taxi cabs with these “LCD Digital Smart Tops” which display black and white digital banners. Another 80 cabs will be outfitted in early 2007. Boston is the first U.S. city to be equipped with such new fangled marketing tactics. Herald

Independent Future Brokers Ad Campaign

Advertising November 30th, 2006

The Man Financial company, an independent future brokerage company recently launched an ad campaign to commemorate its’ 200th anniversary. The Man Financial company is the worlds oldest and largest independent future brokerage company in the world. The tag line of the campaign is ‘200 Years of Glory’. The campaign was designed by Six Inches Communications. (Via)

man financial ads man financial 200 years

Sugar Industry Advertising Campaign

Print Advertising, Awareness November 30th, 2006

This is a new advert from the Sugar Industry which aims to educated consumers that moderate sugar is alright for their health. The Sugar Industry really needed to put this ad campaign out at the food industry has widely publicized that damage to the body sugar can cause. The sugar industry wants you, the consumer, to know that sugar shouldn’t be a crime. The tag line of the advert is intentionally clear; “who ants a world where sugar is forbidden.” CooloZr

sugar industry ads

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Nissan Chase For The Heisman

Television Ads November 30th, 2006

Nissan has a new series of television commercials which are based on the Hiesman Trophy (the most prized achievement in college football). The ad features the Nisan Titan with buffalo, cowboys, bees, and everyone else trying to catch it. The interesting thing about the ad to note is that the company does a great job of conveying that the Nissan is capable at dodging and quick reactions.

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Computer Engineers Job Commercial

Bizarre Marketing, Outdoor Advertisements November 30th, 2006

McKindsey developed this job recruitment advertisement for computer engineers in which to call the telephone number in the commercial you would have to solve a series of mathematical questions. It’s a quite humorous mode of job recruitment and one this blogger thinks should happen more often. Lazy people shouldn’t be able to simply pick up the phone and ring a’ ding. The job market is comeptitive right now and job seekers and employers need to get serious about the issue. Ruf Lanz designed the advert.

computer engineer job ad

Mobile Marketing Increasing Mobile Budgets

Mobile Marketing November 30th, 2006

mobile marketing

Mobile marketing seems to have jumped the gun and many leading companies such as P&G are investing heavily into their mobile budgets for next year. Ad Age reports that big name companies are starting to think of mobile marketing/advertising less in terms of trial and error runs and discretionary spending.

A study this month from JupiterResearch found 22% of companies advertising online also are doing mobile marketing. Overall, the study predicted mobile ad spending to more than double from a predicted $1.4 billion this year to $2.9 billion in 2011.

Mercedes E-Class Crazy Lights Commercial

Television Ads November 30th, 2006

This latest installment from ad agency Spring and Jacoby in Hamburg, Germany features a Mercedes E-Class Sedan tools around the backroads at night with the tag line “with unique intelligent light system.”

DEVK Insurance Claims Advert

Television Ads November 30th, 2006

A new advertisement for DEVK Insurance features a pretty unique look at how quick of a turnaround the company has on covering your insurance claims. Take a look below. It was created by Grabarz and Partner in Germany.

Sony Vaio Like No Other Ad Campaign

New Products November 30th, 2006

Sony’s new TX Notebook computer will be the first ever notebook equipped with Wireless Wide Area Network in Mexico. Sony will begin its marketing strategy for the new product in Mexico with a series of outdoor and print adverts starting this fall. The purpose of the campaign is to convey to Mexicans that they will be able to access the internet wherever they are in the country with the WWAN. The ad spells out “connect anywhere in Mexico.”

sony mexico campaign

Claudia Schiffer Signs With Accessorize

Marketing News November 30th, 2006

Supermodel Claudia Schiffer recently signed on board to be the latest face of Accessorize, a London based women’s accessories comapny. The top model will be featured in print adverts, in stone ads, and window displays this winter.

The company stated that Claudia was the best choice for the company and she will be following in the footsteps of former models of the company including Kelly Obbourne (who?) and Naomi Cambell.

claudia schiffer accessorize

Lavazza Coffee Brand Ad Criticism

Print Advertising November 30th, 2006

An advertisement from coffee developer Lavazza recently received fierce criticism for its’ campaign in Sweden. The advert was declared unethical and ’sick’ by the Trade Ethical Council Against Sexism in Advertising. It is widely believed that the Sweeds feel scantidly clad woman are unethical but no regulatory bodies of other countries have made comment thus far. Lavazza told the associated press that the ad was depicting glamour and style rather than attacking the beliefs of the Swedish people.

lavazza coffee

Cardboard Construction Business

Innovation November 30th, 2006

When Andrew McGrew was an elementary art teacher he wanted to build BIG cardboard sculptures with his students. He did a few projects, but there was a definite limit to the size of sculpture he could make using duct tape before it collapsed under it’s own weight, and duct tape didn’t hold up well to kids playing in boxes.

cardboard construction

When McGrew’s son turned five he wanted to have a giant backyard castle for a “Knights & Princesses” birthday party. McGrew came up with an extremely simple design using 8 refrigerator boxes, but needed some kind of fastener.

On the Internet he discovered a plastic rivet that was exactly what he needed. McGrew was able to convince a manufacturer to sell him just $200 dollars worth as a “sample”. When the other families came to the party, they were all very impressed with the cardboard castle, and the first question everyone asked was, “What are those things you used?” People wanted to talk about the rivets! Read the rest of this entry »