As part of a new Sara Lee Coffee campaign to promote the company’s “coffee pods” which will instantly turn into a drink when pumped with your thumbs, a new thumb-vertising movement has been developed which offers a new form of advertising to the public. From their website “Thumbs are tomorrow’s billboards. Born out of a niche market, thumb-space has gone mainstream! Media planners around the world add bang to over-stretched media budgets with thumb-vertising!”

There are interesting (but still lame) facts about a person’s favorite way to give the thumbs up, their preferred thumb, a chance to audition your thumb and win a Nintendo Wii, and much more.