Anthony Sullivan, Matthew Lesko, and Tony Little star in ‘Informercial Madness’to promote MSN search. The online game/flash website is incredibly vibrant and makes you believe you are playing candy land with the informercial rejects. The website has random video commercials, product contests & prizes, and everything you click pops up randomly. Aside from that, a pretty horrible marketing turn for the infomercial folks and MSN Search.
“Matthew Lesko is here to screw up your search results!” (whiney Lesko impersonation).

Is that Mario and Luigi (chinese versions) I see? These little guys won’t be jumping out of plumbing pipes for you nor do they enjoy mushrooms to ‘make it to another level’. The dastardly duo are part of an Altoids campaign game in which you place packages of ‘toids against other packages to make transformations. It was a pretty boring game and the music blew but check it out if you’d like.
I was watching CNBC like I do everyday around 3 - 4pm (the only times I’m not hooked on caffeinated beverages) and noticed a campaign for Wal-Mart which seeks to brand the company as a high-end retailer (like that will ever happen). Hundreds of agencies and executives do what she allegedly did but who cares. She took the initiative to be different and rattle some cages. Isn’t that what marketing should be? If marketing didn’t cause controversy or build brand awareness and PR then what point of hiring a marketer would there be? Sure, marketers could do market research in their cute little cubicles crunching numbers from mall surveys alongside statistics graduates but what’s the fun in that. 







The cookie has crumbled and the new “Got Milk” marketing campaign in San Francisco has vanished. The bus shelters were made to smell like cookies to enduce people to go buy milk and cookies and satisfy their hunger. I was thinking a few days ago that homeless people would start licking the walls and I was right. City officials ordered CBS Outdoor, the company that holds the advertising contract for its bus shelters, to remove the adhesive strips Tuesday, just one day after they were put up as part of a “Got Milk?” campaign. Other critics argue that their allergies acted up due to the chemicals placed on the bus shelters (winter weather a better explanation?). The promotion only cost the “Got Milk” marketing campaigners $30 per shelter so the upset will not hurt them economically.

