Nike New Years Resolution
Television Ads December 23rd, 2006Nike+, with the help of Maria Sharapova and LeBron James, is challenging consumers to adopt a different type of New Year’s resolution this January. Through a series of ads, videos and on and off-line communications, Nike is asking consumers to put on their running shoes and use the Nike+ system and online community to make their resolution and stick to it.ÂÂ
Sharapova and James will be featured in an advertisement where they challenge one another to see who can run more miles in the month of January. The television spot debuts over the airwaves on December 25, but you can check it out today by clicking on the YouTube link below. You can also find out more at Nikeplus.com.
In addition, Nike has created four forfeit videos for distribution via online channels, also found on YouTube and on Nikeplus.com
