Skintight shorts, cowgirl hats, long legs, bronze skin, and large breasts means that the ‘Wal-Mart Girls Song’ is ready to dance the night away like strippers in a shopping cart. The new ad is paid for by a music label to promote a new Danny Griego single to be sold in Wal-Mart stores. Miramonte Records paid a cool $112,000 for the 30 second spot.

The campaign also centers around the accompanying website, WalMartGirlsSong.com where you can see more of the gals.

- Jeff Marshall, the Vice President Managing Directory for Starcom is working to solve the problem of tracking and monitoring online ad spending and return on investment.

- Outdoor Life Network lets bulls loose around New York City with two billboards across Madison Square Garden and manholes with smoke-flaring nostrils for the 2007 Professional Bull Riding season.

The Monster.com employment seach engine has just launched a massive campaign titled ‘Monster Works for me.’ The effort includes online, outdoor, television, print, and website re-design. Three television spots will feature a nurse (seductive), chef, and sales person (respectively) on cable and prime time network tv.

“As we went to create the new campaign, we wanted to evolve from our last campaign,” said Vicki Godfrey, vp-advertising and brand strategy at Monster in Maynard, Mass. “The real insight for us was that people work for a variety of reasons. If you peel the onion back, it’s motivating to find out why. Monster is really the only one that can help you by giving the tools and resources to get that done.”

AT&T will begin to advertising space on mobile devices as well as internet services and television as many of their competitors have started to do. Monkey-see, monkey-do, the company will center around AT&T’s ‘U-Verse’ bundle of phone, television, and internet services.

real one-time smokersto share their stories for the Commit nicotine lozenges (which I’ve used) camapign. GSK gave four video cameras to four former smokers in the Los Angeles area to document their efforts to quit smoking over the course of 13 weeks in 2006. The videos will be used for TV and online video spots. There is even talks about a full-length documentary. The series of four will air in four superseeding campaigns (one after another) in which the first will feature Lisa

What’s with this flying cars and flying in general trend lately? I see a Chevy driving around on buildings, a truck being tossed by the Loch Ness Monster, a woman buying a guy’s dry cleaning, and people going to the airport.

As the creator and host of the ‘Twilight Zone’ and ‘Night Gallery, Rob Sterling also appeared in this creepy Radio Shack commercial with little boys.

It wasn’t until 12:01AM France-Time that French business owners were able to advertise on television. Retailers will now be able to advertise on air adter the ban was removed which was originally put in place to protect the ad revenue of newspapers in the country. In 2004, the European Union called the ban a restriction on free-trade. Since that time, ads were appeared on cable and specialty channels only but will now appear on mainstream television channels. The ad spending is expected to increase (duh) dramatically now that the ban has been lifted.

Adjab: It wasn’t until about the second time that I heard the radio spot for American Express’ “One” small business card that I was able to place the music they were using. It is, as Matthew Simantov points out, the song “Gimme Some Money” from This is Spinal Tap. The campaign has been running on both TV and radio. Using a Tap song in an ad, much less one of the ones from the band’s early career, might violate several of my religious doctrines, but that’s for theologians to discuss. Here’s the video, thanks to Simantov, of the full song from the movie.

The Web Strategist had an interesting article about the mysterious BMW - Britsh Motor Sports advertising campaign which will go online sometime in the near distant future. At the moment, the campaign consists only of flash graphics and mystery which are causing quite a stir with Digg.com users.

The BMW flash video morphs and shows some very vague products ready to be released in mid January.

Verizon Wireless recently announced (according to AdJab) that it will begin to sell mobile banner ads to mobiel customers while surfing the web in early 2007. AdWeek reveals that although this move for Verizon sounds great, there is still a lot of experimentation going on out there with mobile ads. Companies are feeling their way around and creating applications that advertisers can utilize throughout the year. After doing that, marketers will need to find a way to give trial and error runs for advertisers to set up campaigns and promotions in the mobile world. Expect 2007 to be a growth but not an explosion period.

If you’re like me, you spent New Years sitting at home with a box of Cheetos and Vic’s Vaporub watching YouTube’s New Years Celebration (ok, so you’re not like me then eh?). Chevy sponsored a YouTube hosted New Year’s celebration this year with Warner Music Group artists performing to ring in the New Year. The ‘almost-live’ experience entailed artists uploading their videos right after performances to the website. Even some of the years most popular video-bloggers were featured as New Years Resolutions and encouraging others to upload their own.

McDonalds “Micky-Dees” seems to be targeting the hip younger kids who love to buy off the dollar menu in a new series of advertisements on television and the radio. These ads focus on hip sounding phrases like ‘Menuaires’ which was coined by some nerdy marketing group. What is McDonald’s doing with its’ advertising budget these days? Outsourcing it overseas? I’m Lovin’ it? I don’t think so.

A new ad from McDonalds features Jerry Miller who played Ben on Growing Pains. Again I must point out that McDonald’s is really tightening their budget if the best they can afford is a somewhat star from 1980’s television. Miller only appears in the ad for 3 - 4 seconds talking about McDonald’s products. What’s the deal Mickey-Dees? Write to us… I dare you.

Bob Hill of the Louisville Courier-Journal has an excellent column online that details the problems with the pharmaceutical industry advertising on television. Of his main points, Mr. Hill points out the following 1) The sexual aid ads aren’t exactly family friendly, 2) They seem to dispense medical advice and then prompt the consumer to seek out medical advice and 3) They actually can make people imagine they’re sick with something they’re not. Hill often mentions that he actually did some research on the claims made about the drugs or just on their general background, something that everyone should be doing before bursting into their doctor’s office demanding drugs for a problem they don’t have.