AdCracker has released its’ selections for the world’s ten most creative ads during 2006. Nominations were open to all commercial communications with persuasive intent and published during 2006.
“Huggies Rock” is the title of AdCracker’s number two winner. It’s a charming television commercial created by McCann Erickson, Tel Aviv, Israel. The spot features toddlers living out adult roles at work and at home.
This engaging commercial goes beyond the obvious cute babies and the familiar Bobby McFerrin “Don’t Worry, Be Happy” tune. There is the clear philosophical message about life and attitude. You may not control what happens to you in life but you do get to choose how you respond.
It’s hard not to feel pretty good about life and just a little more empowered after you watch this spot. And the branding effect is in full force.
Scroll down a couple of posts to read the full AdCracker press release and check out their site to see the
AdCracker top ten list.

In the meantime, you can watch the full Huggies Rock commercial [more than once :)] below: