Mazda continues to get good mileage from its brilliant and ubiquitous zoom zoom branding strategy. The car maker’s marketing brain trust is producing advertisements that have a more sophisticated and mature appeal.

“Every Drive’s a Thriller” is the new advertising campaign from Mazda Motor Europe and JWT-Düsseldorf for the new generation Mazda MX-5. The campaign features two commercials, “Casino” and “Desert Treasure” that create a sort of ninja noir vibe – imagine Black Rain meets Kill Bill vol 1.

The Black Rain reference is no small coincidence given that the two commercial set was directed by Luke Scott, the son or Sir Ridley Scott who is the award-winning director of the 1989 thriller Black Rain.

According to Damian Donnellan, Communications Manager at Mazda Motor Europe, “At Mazda Europe, we work with 22 markets across the entire continent. And they all have their special cultural idiosyncrasies. So it’s important that our communications appeal to everyone and excite all of our owners and customers, no matter where they live. The Mazda MX-5 and the “Every drive’s a thriller” campaign achieve that.”

Go ahead and watch the commercial spot below: