UNICEF has recently launched a series of advertising campaigns which work to promote education amongst Muslim countries. The ad campaign is using very intense visual presentations to convey the message. The blue colored tears in the ads are used to depict the prevailing illiteracy rates among girls in Muslim countries where the women are willing to be educated but the social structure prevents it. The tag line of the ads reads “Don’t let our girls stay uneducated” and was created by Guzel Sanatlar / Saatchi & Saatchi in Istanbul, Turkey.