This is a clever outdoor advertisement for Amp’d Mobile Cell Phones which uses the tag line “Try not to die.” the ad appears like a giant pit in the middle of a city block but it is actually just painted on to look clever. It’s a good concept and I give the artist props for working hard on this but this has clearly been done before and the message between cell phones and not dying is not clear. As one blogger put it “One of those anamorphic illusions painted on the sidewalk to promote Canada’s cellphone service.”