A giant billboard in New York shows what a toilet paper company is willing to do for attention. They put 20 stalls underneath the big arrow with ‘free samples’ of their toilet paper. The campaign will go from next Monday through Dec. 31st. The public bathroom will operate in Times Square and be stocked with P&G’s Charmin Ultra brand toilet paper complete with bathroom attendants to ‘assist you’.

The 20-stall restroom will be at 1540 Broadway, between 45th and 46th Streets, in space formerly occupied by a bar, Bar Code. It will be open from 8 a.m. to 11 p.m. (except for Christmas Day, when it will close at 6 p.m.). Read