GM Butterfly Advertisement
Bizarre Marketing November 29th, 2006

A team from the University of Buffalo has developed the world’s first “GM Logo” butterfly to discover how genes work in the development of wings, stripes, colors and eye spots. The researchers used a stencil to draw on a microscopic logo on the butterfly’s wings. The project was great for science but how will the company benefit from such microscopic exposure? Perhaps they were hoping for the big PR stunt this thing is generating.



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