Marketing to mothers is just the begining of a long road to how advertising is evolving. Hot pregnant women are now replacing men in advertisements targeted towards men. Formerly reported an ad for Seat Altea car manufactuer which features a hot pregnant woman atop the hood of a car. Nova Shin Beer is being promoted by a hot pregnant woman as well! We’ll have to admit, pregnancy and women are a beautiful thing. I guess seeing Britney Spears pregnant and nude on the cover of a magazine wasn’t enough. Now we’ll see hot pregnant women in the ads inside the magazine for some time to come. I personally hate the idea. No one wants to promote drinking while pregnant and this ad seems to do just that. Moreover, Fetal Alcohol Syndrome is a serious issue not to be toyed with.