Quaker and Kellog will be launching a new ‘chocolate’ version of their Life and Special K cereals which are traditionally aimed at ‘health-seeking’ breakfaster monsters. The belief the companies are trying to convey is that chocolate isn’t as unhealthy as it is made out to be by integrating the flavor into their cereals. Both cereals will be advertised as a late night snack for health conscious individuals who want to satisfy a chocolate-y craving. Available now in the midwest (select stores), the Special K Chocolatey Delight and Life Chocolate Oat Crunch will be available nationwide early next month.