According to a Fort Worth Star Telegram article the featured meal choice for an upcoming Six Flags Theme Park promotion will be Madagascar hissing cockroaches. The Dallas based park is buying out all local pet store supplies of the tasty snack in hopes of boosting business with a live cockroach contest.

During Six Flags first annual festival, contestants who down one live cockroach will be given a “Flash Pass” allowing the winner to skip to the front of every line in the park. In many Asian and African cultures, the Madgascar hissing cockroach is considered a delicacy. Bizarre marketing gimmics like this are nothing new. Fear Factor jumped on this bandwagon long time ago and I thought the gimmic of eating or rolling around in creepy crawlies was a dead art of promotion. Albeit, Six Flags hopes to resurrect the art of bizarre promotions.