Developing awareness for the “World First Aid Day”, advertising agency Downtown Partners developed this realistic decal of a woman at the bottom of a stairwell. The realistic decal, which looks insanely real, was placed in a Cineplex Theatre in Toronto. The ad was created by the Downtown Partners agency for the Canadian Red Cross. I hope someone doesn’t freak out and run down the stairs to help the ‘person’ only to trip and fall themselves down those metal steps.