The brand new hit show Weeds has been advertised in a wide variety of ways. But no one could have expected what happened to a giant billboard in New Zealand. Advertisers there used giant bags of “pot” stapled to the billboard to help grab local stoners attentions for more than a second (if possible). After the first stash attempt The Kingsland Billboard campaign for the TV drama decided to install cameras.

The video above shows local stoner idiots in New Zealand attempting to rip down the giant bag o’ pot without success. Instead, they only wreck it and run off with giant handfuls of ‘grass’. There is now a whopping $420 reward for the missing buds. Knowing stoners and their actions, they might turn themselves in for the reward!ÂÂ