A new era of musical advertising is dawning. These ‘adverbands‘ will be formed for the sole purpose of selling the corporate brand. The poster boys for this new era of advertising includes RockDotRock, a Symantec-branded 80’s style hairband formed by Night Agency to sing the praises of Symantec’s online security software. Personally I do not agree with the ‘adverband’ idea. I can only image that the songs RockDotRock produces will be cheesy or overly catchy like the “Macarena” song. I mean, what are they really going to talk about? How hard it is on the streets living life with virsuses?