Urinal Cake Marketing
Bizarre Marketing August 22nd, 2006
It’s the Worlds First Interactive Talking Men’s Bathroom Urinal Cakes! But don’t get too excited just yet. I remember when I was in Middle School (and in High School) when students would run for school office. There would be hundreds of posters, flyers, and tidbits around the school. As the mallicious trouble maker I sought myself out to be in a private school, I would unsuspectingly rip down the flyers with the candidates face on it and put it in a urinal. The rest explains itself.
Now, a company called Wizmark Interactive came up with the marketing niche of developing customized urinal cakes to send us even more unwanted messages per day. No doubt the device will stir up a form of word-of-mouth marketing and referrals. The device is more than just a 3 dimension marketing message though. It talks to you! The device senses a visitor’s ‘arrival’ and then plays an audio message for the company that decides to invest in this numbskull new tactic. First there we ads over the top of urinals. Now this. A talking urinal cake that you pee on. Wizmark’s developers say that they are hoping to “flush with excitement and expect a steady stream of sales.”



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