A new promotional contest is being put in that could win you a role in an episode of “One Tree Hill.” The promotional contest will follow the increasingly popular marketing tactic known as user generated content. The CW Netowrk is teaming up with the Sunkist line of Cadbury Schweppes sodas and asking viewers to create and upload video entries in this very unsual contest. Entrants are encouraged to submit their video clips to the CWTV Sunkist website page. Consumers will be able to vote online for their favorite video clip on the website. It’s an example of 360 degree marketing and a grass roots campaign to involve the consumer from the most basic and comfortable level… their living rooms.

The “Sunkist Brings ‘One Tree Hill’ to Your Town Contest” was first promoted during the Nov. 29 episode with a commercial featuring Mark Schwahn, the executive producer who created the series. The commercial was repeated last night and will continue running until the contest ends Jan. 7.

As of yesterday, CW executives said, 370 entries had been registered, a strong response, considering that it took more than 10 weeks for the Doritos contest to accumulate its entries.