This ripple concept is amazing and brings back thoughts I had about the sphere of influence in the blogging community. About a month I was discussing how best selling author Seth Godin of such books as “Purple Cow” and “Free Prize Inside” can post a thought in his blog and have thousands of other bloggers responding and paraphrasing his work.

His “sphere of incluence” puts him at the top of the charts when it comes to the online world of bloggers. Surely being a best selling author automatically puts his ’sphere of influence’ towards the top. But how can a common blogger just starting without amazing credentials reach a higher sphere of influence? Producing high quality content and resourceful tools is a start. Unique content or tools can have a ripple effect. One person might find your tool useful and tell another person and so on. The link-back popularity of your tool or article will directly have an effect on your search engine rankings as well.

Those bloggers with pre-exposure, such as acclaimed authors and heads of corporate agencies will often automatically get a large scale of exposure. The key to achieving a greater sphere of influence over the blogging community and therefore your blog’s traffic is to create the unique. To create what others are not talking about. Simply put, to be yourself. Thanks to Logic + Emotion for the ripple chart.