While much digital ink has been spilled over the concept of a stellar homepage, few pages hold quite the CRO power of a well-designed product page.

For fintech companies especially, clearly communicating the value proposition of a product or service is essential to driving conversions.

Product pages serve a variety of purposes – from showcasing a product's features and benefits to providing pricing information and customer reviews.

But what makes for the perfect fintech product page? And how can you enhance your own fintech product pages to ensure that visitors are compelled not only to read what’s on the page but also to click through to schedule a consultation or demo the product?

Let’s take a look at what makes for an exceptional product page for Fintech companies – and 7 of the best Fintech product pages that showcase these qualities.

What Is The Purpose of a Product Page?

A fintech product page serves a few key goals:

Clearly Communicate the Product Offering: At a glance, visitors should understand what your product is, its core functionality and benefits, and who it is for. Concise, scannable copy is key.
Create Value: The copy, images, video, etc., should all build a case for why this product delivers outstanding value to the target customer.
Guide the Visitor To A Decision: Through clear CTAs, visitors should understand the next steps to learn more, try a demo, or sign up. The page should aid visitors on their journey.

To accomplish those goals, some key elements of a high-converting fintech product page include:

Succinct Tagline: A 3-5 word tagline explaining the product offering helps anchor the rest of the content.
Top Benefits List: Bulleted or numbered list calling out the 3-5 main benefits.
Problem/Solution Messaging: Articulate the customer pain point and how you uniquely solve it.
Social Proof: Testimonials, customer logos, and results delivered all build credibility.
Effective CTAs: Clear call-to-actions to demo, signup, contact sales, etc.

Whether you are an enterprise software firm or a small business owner, you can use the fundamentals of Fintech website design to supercharge your product features page in no time.

But the right fundamentals only get you so far. The best Fintech website designs implement the power of story throughout their entire brand to reach and enhance customer satisfaction.

The Power of Storytelling in Successful Fintech Website

Even on a product page geared towards bottom-line value props, the art of storytelling should not be neglected. The Storybrand framework provides a useful model for crafting a compelling product narrative.

Rather than solely touting features, the product page copy should position the visitor as the hero who needs to accomplish something meaningful. This could be hitting a savings goal, closing deals faster, managing cash flow, etc.

The product itself or company then serves as the guide, showing the path to achieving that goal. Backed by a methodology, experience, or secret sauce, they are a trusted guide to overcoming obstacles and finding success.

And quantifiable results, delighted customers, and ideal end-states become the metaphorical treasure, with the product page showing a glimpse of life after the solution. Especially with testimonials, the visitor can envision how attaining the goal will feel.

While dry features have a place, framing them within a relatable story gives visitors far more reason to take interest. If a fintech product page clearly plays into human hopes, struggles, and driving goals, conversion rates will likely benefit.

Need help StoryBranding? We can help.

The 7 Best Fintech Product Page Designs

1. Acorns Mighty Oak Debit Card

A perfect example of storytelling in a fintech website design, Acorns recently teamed up with Dwayne (The Rock) Johnson to launch their Mighty Oak debit card.

Here's what sets this payment processing platform page apart - though this is just a debit card, the way Acorns uses Dwayne Johnson's persona with the customer's innate desire for better personal finance management creates a compelling story.

Down the page, you'll find the fine print about the payment processing platform, but it's the top header that weaves a story about commitment, dedication, and hard work - values that anyone can get behind.

By connecting those human desires for peace and clarity in financial management, Acorns draws in potential customers with a pretty impressive hook.

Granted, the average small business owners may not have the ability to call up The Rock to help with their product features or web design, but who's to say that medium sized businesses can't capture that same energy of story to build an impressive landing page for their story.

Sure, it's a debit card. But Acorns is positioning their Mighty Oak Debit Card as a new, human-centric online payments tool.

2. Cash App

For a financial technology that made its name for helping you pay your friends for takeout, Cash App knows how to make a splash with its product page.

As one of several fintech websites under the Block Inc. brand, the Cash App product page drops users into a visually stunning web design that compels them to click in.

If "stop-the-scroll" is a key design in fintech website design, then Cash App gets it done with their payment processing platform product page.

Cash App knows their potential customers pain points - to pay and receive money without hassle and delay and handle financial management without obstacles.

So they put that feature front and center on their product page and guide users toward an action with a clear CTA and download QR code.

When it comes to digital banking and financial products, the Cash App product page is simple overall but draws you down the page with creativity and engaging visuals - something typically missing from many financial industry website experiences.

3. Coinbase

Cryptocurrency is a hot commodity (literally) in the fintech world - and Coinbase leads the way with its trading platform financial products. Their website leans toward the detailed - which makes sense in an industry that can be confusing even for seasoned investors.

Coinbase breaks its product pages across individuals and businesses, breaking down the details that both sides would want to know in their crypt-based payment processing platform.

A key customer pain point is the need to feel confident in crypto exchanges, and Coinbase not only places details and images on its product pages but also offers resources, news, and a live ticker for the latest trading numbers.

It's one of just a few examples where giving data wins out over merely creative web design.

4. Polygon

As a leader in blockchain technology meets business tools, Polygon is quintessential among Web3 landing pages.

Their particular product focuses on Ethereum-based product development, but it's their use of interactive elements, attractive visuals, and modern design that makes this a standout feature among fintech websites.

You may not even understand the basics of blockchain technology, but once you land on this great website, the bold typography and organized layout will compel you to scroll down - if just to see the colorful illustrations and bold graphics move around the screen.

One element that makes Polygon one of the top fintech websites is their way of showcasing key information about their product. T

he design reflects a knowledge that an overview of the system is needed by new users, and the user friendly clean layout shows you just enough to get you hungry for more.

Plus, their use of a scrolling social proof section helps with building trust - a key for financial services.

5. Next Insurance

You may not always think of insurance providers when you think of financial technology, but there are quite a few financial management and insurance brokers making use of the latest technology to provide outstanding services.

If you've seen any of our other top fintech websites rankings, you've likely seen Next Insurance - one of our favorite fintech companies designing with small business owners in mind.

While many fintech websites lean toward modern and flashy, Next Insurance takes a more laid-back approach to their web design.

Playful illustrations, plenty of calming white space, and bold headings make the Next Insurance product pages some of the best fintech websites design examples.

Whether you're looking for car insurance or business liability coverage, the Next Insurance product pages give plenty of trust signals with clear, one page explainers and user friendly CTAs.

Just a few examples of their expert use of web design is their use of simple, funny copy on the page and basic language - important for navigating insurance.

6. Lendbuzz

Buying a car is stressful. Nobody wants to go to a dealership and meet with a slicked-back salesman who may or may not have their best intentions at heart.

So, it only makes sense that you should be able to use AI and digital banking to find your car loan, right?

Lendbuzz is an emerging fintech company that offers immediate access to car loans via its AI-powered lending system.

While applying for a loan online isn't anything revolutionary, we love Lendbuzz for its web design elements that put the Storybrand ideas into action.

The site offers clear, compelling copy across an easy to read landing page, using psychologically-pleasing words such as "help", "fast lane", "simple" and more to give a qualtiy value proposition.

One of the best features of their fintech websites product page is the 3-step solution section, making it easy to take action and know what to expect.

When you can remove friction from the design (and the overall process), you build trust and help create raving fans.

7. Rocket Money

Our final example of excellent fintech websites is Rocket Money - the financial management app that allows you to track and cancel unwanted subscriptions.

While there are plenty of other features to their platform, Rocket Money found a key problem their customers face - nickel-and-diming away their money on forgotten subscription fees - and turned that feature into their web design cornerstone.

Rocket Money's product page for subscription cancellation highlights the ease by which you can click and cancel subscriptions without contacting companies yourself, showing the PAS (problem, agitation solution) framework of sales in action.

More than just financial management - Rocket Money is taking financial institutions to task for users - and creating compelling copy while they are at it!

Their app-feature-focused design examples and modern design make it one of the best fintech websites on the internet right now.

These are just a few examples of top fintech product pages - why not join them with your own?

No matter what your product or service is, your product page should be doing the heavy lifting for you when it comes to turning visitors into paying customers. It's more than flashy design and click-worthy content (though we're big fans of it!) - it's the story your product tells to help make a consumer's life better.

At Caffeine Marketing, we are experts in helping you uncover and craft the story that your brand tells the world. From the first consultation to the final design, we'll help you create a compelling narrative that reaches and engages your target audience.

Why wait to join the ranks of the best? Bring your fintech websites to life with a Storybrand-certified guide at Caffeine Marketing. Contact us today to learn more!

The 7 Best Fintech Product Page Examples