No it’s not a new drink. More like a very “cool” exercise in advertising, publicity and branding. Microsoft officially launched the release of its new flagship Vista operating system and Office 2007 in Toronto, Canada on January/29/07 by building a “Digital Ice House” created from 270,000 pounds of ice.
The project required 500 man hours of production and 300 man hours of preparation to set up. The furnishings included actual tables, chairs, beds, decorations and even a toilet, sink and bathtub all sculpted from ice.
The various rooms of the house featured the potential uses of the Microsoft products that promise easy-to-use search and organization tools and a safer online experience. The built-in Windows Media Center and new mobility features give users more ways to enjoy their favourite digital entertainment at home or on the go.
For Windows Vista Ultimate, Microsoft recommends system requirements of 1 GHz 32-bit processor, 1 GB system memory and a 40 GB hard drive with at least 15 GB of available space. Some critics warn that unless your system is well above these minimums, you run the risk of sending your computer into a deep freeze of it’s own with the new MS operating system.
You can watch the Digital Ice House tour right now: