1. Use Both Sides Of The Card:

When I recently printed my new business cards with the relatively cheap printing service Vista Business Card, it only cost an extra $15 per thousand cards to get the back side printed. Imagine the possibilities – you have just doubled your potential with prospects. You can now convey additional benefits of your business and more.

Using both business card back side ideas:

- A list of your services
- Client testimonials (insert clients picture with approval)
- A special or discount when the card is used.

2. Getting To Know You:

Your prospects, more than likely, do not know you yet. Many business cards are boring with only a name, company information, and contact numbers.

The task of getting business cards for a new business is often a chore rather than an opportunity. This missed opportunity for added exposure can cost business big bucks.

Make a creative and unique snapshot of the qualities you or your business has to offer.

3. Stand Out:

Make your contact information stand out. Don’t allow your phone number to get buried in a heap of text.

4. Business Name And Purpose:

The reason behind tag lines in business and especially required on your business card is to provide a quick idea of what your businesses purpose is. My company is called “Mankato Web Design.” Fortunately, I picked a company name which follow the name of the city I live in and what my services are. Unfortunately, some business such as “Fresh Inc”, “Super Cord”, and others do not really tell you what they do. Add a tag line to your cards.

5. Your Tag Line Should Shout Out Your Purpose:

Your tag line, or business purpose, should identify the benefits of doing business with you.

- Features: The qualities of your product or service.�
- Benefits: What those features mean to your client.

6. Keep Up To Date:

Many business professionals, even the older ones, are now sync to the information superhighway. Include your company web site address and e-mail address on your business card. This should be required just like your phone number.

7. Your Unique Selling Proposition:

A unique selling proposition, or USP, identifies and separates you from your competition. Announce it loudly to the masses and with pride.

Your USP could be anything from price, product quality, location, or professional service.

8. Branding Your Business Cards:

Including your logo can help brand your company name and image in the mind of the prospect. All of your business materials should have a common logo and color scheme.

Having a consistent image in the minds of your prospects will help you turn a no today into a yes tomorrow while leaving that lasting impression.

9. Be Unique With Your Cards:

All business cards look alike and can end up in a giant folder in your desk. You do it and so do I. But in order to make your business card stay out of that folder and remain on your prospects desk or in their wallet you will need to help people notice and remember you.

Turn a business card into an exciting special offer, turn your card into a phone calling card, or try to use the back for local sporting event schedule or Chamber of Commerce schedule.

10. Handing Out Your Card:

Do not overanalyze who you hand your card out to. First of all, one business card is very cheap. Try giving your card out to as many people you encounter as possible. No matter how hot the lead is, even if the lead is even a little warm, dish one out.

Leave your card in Café’s, Community Bulletin Boards, around Campuses, anywhere! Leave a lasting impression with the community and increase your brand recognition today!

Looking For More?

If you are looking to broaden your horizon of marketing, the best form of customer service and marketing comes in the form of a company web site.

Even if you already have a web site for your business, you might want to consider a free evaluation to see how your online marketing can be improved.

Mankato Web Design . com does exactly that. We also provide logo design, brochure work, sales letters, press releases, and other forms of communication.

Visit our web site today to see examples of our work and for more information regarding our services.