If marketing is about anything, it’s about communication. Understanding your target audience and knowing how to “speak their language” is integral to gaining rapport and ultimately, the trust of your intended customer.

Trust leads to sales and if your proposition and delivery are irresistible enough, repeat sales over time from a loyal base of happy customers. That is the essence of brand. Brand is not your product or service per se. It has more to do with your consumer’s relationship to your product or service over time. And the relationship starts with some form of communication.

There are copious amounts of theories, opinions and information about what you should communicate and how you should deliver your message. In our last post, Zoom Zoom Grows Up, we quoted the Communications Manager for Mazda Motor Europe.

“At Mazda Europe, we work with 22 markets across the entire continent. And they all have their special cultural idiosyncrasies. So it’s important that our communications appeal to everyone and excite all of our owners and customers, no matter where they live.”

This following video is a pretty compelling demonstration of a creative communication strategy aimed at a broad and diverse market. But we DON’T RECCOMEND that you try this approach with your target audience.

WARNING… The following video may make you smile – or pee you pants laughing – watch at your own risk!