The NY Times has an interesting article about the air freshener companies starting to target college kids (it’s about time isn’t it?). Beer breath and the smell of rotten Ramen noodles you left under the footon will be history when you buy air fresheners. More and more college campus students are starting to buy air fresheners and pay extra for ones that plug into outlets. Some companies are even making air fresheners that resemble cd players to target young people. Advertisements on television will be geared towards young people too (hopefully not in the lame McDonald’s Dollar Menu soft-of-way).