VNU and the an In-Store Marketing Institute based outside of Chicago focuses their efforts on brand marketers, retailers, agenices and manufacturers in the world market. Their partnership announced today will create a new global measuring service to discover how businesses can better reach and influence buyer behavior and purchasing decisions. The new program called P.R.I.S.M. will attempt to measure how customers interact and are heavily influenced by in-store media and point of sale displays. The partnership will help both retailers and marketers make better decisions. Read