Follow Up To Jobs is a God Post
Business Marketing, Awareness February 27th, 2007
So have you watched that nice little spoof that we posted that is a parity of Windows vs. Apple?
Consistent with some of our recent posts about truth being a prerequisite foundation for satire, here are a few interesting spots that support the Gates vs. Jobs parity.
First, this is Steve Jobs on the originality and creativity that fuels the success of Microsoft – Not!
Next is a nice little spot featuring Steve Ballmer representing Microsofts’ take on the Apple iPhone and its’ entry into the marketplace. From a marketing point of view, it’s about positioning. As you consider Ballmers’ remarks, be mindful of the underlying marketing strategy that really speaks to Microsofts’ success – strategy not product per se.
Finally, this last spot is from iMedia Group. Nice little juxtaposition that fits in with this whole Microsoft vs. Apple theme. Do you think that this message is the least bit manipulative? So what’s the intent of the videos’ creators? (You may have to click on this video a couple of times which will take you to the iMedia profile at youtube)



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