Fruity Cheerios Sold Me Bullshit
Business Marketing September 28th, 2006
Apparently, General Mills hasn’t been busy enough and recently started selling “Fruity Cherrios.” Consumers report that it “tastes just like Fruit Loops” while a single box contains less sugars that leading fruit cereals. The majority of spacing on the box is devoted to bragging how healthy the new cereal is. For some, the Fruity Cherrios ad campaign sold them on the bullshit. In one ad spot involves a kid who places Cheerios in his father’s jacket pockets so his father’s heart stays healthy. Come on, the ad is cute an all but I want something to sell me and not my great grandfather who’s busy shoveling in “Oats and Honey” to make his heart beat 3 - 4 more times a day.



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