Back to school on college campuses are a time filled with buying textbooks, cliffnotes, new clothes, and condoms of course!

For the condom industry, back to school means higher sales and a golden opportunity. Yes, with thousands of freshmen girls and guys arriving on every campus across the country, the love birds are chirppin’ and lust will be in the air. It’s a good bet then that condom makers spit as much advertising out as they can around this event.

Some condom makers will influence purchases with sexually transmitted disease information. “A third of condoms are purchased by college-age students,” said Jim Daniels the Vice President of Trojan Condoms. “Therefore it’s a very important target. Very often people become sexually active during those years.” Luckily, for college students like myself, condoms are available by the bag-load. I’ve attended three major universities and am now in my senior year. Every dormatory I’ve lived in has a ‘Hall Monitor’ who holds hundreds of condoms in their room available any time of the day, free of charge. Sounds like the condom industry found their golden market.

To attract this fresh crop of college freshmen, Durex boasts on their web site that they are “the world’s No.1 source for penis outfits.” You’ll see what I mean in the picture. Condom developers like Durex and Trojan play the “we’re here to help” card on sexual health to boost sales all the while knowing and effectively targeting their markets in new and innovative ways.