Tricks Retailers Use To Make Us Buy More
Business Marketing September 18th, 2006
Retailers are toying with our minds and Space Hijackers made a list of the tricks they use to make us shop more. Below you’ll find a few of those tricks.
Blockbuster: Blockbuster realise that when movies are popular and not on the shelves some customers will go to the returns rack (from which the employees stack the shelves) in order to pick up new films before they hit the shop floor. In order to boost sales of older films, the company decided to spike the returns rack with films that had not been hired in order to make them seem more popular.
Fast Food: Several Fast Food restaurants have been known to re-direct the extractor fans from their kitchens (at the back) to the street at the front of the building. Thereby filling the surrounding area with the smell of fast food and enticing more custom.
Baby Powder: Some UK baby shops now add Baby Powder to the air conditioning to remind people of new-born’s and relax them.



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