Walmart Goes Christan For Marketing
Business Marketing November 12th, 2006

More than ever this year, Christmas will dominate Wal-Mart’s marketing campaign. Starting next week, the company will unveil the “Be Bright” series of television commercials featuring Christmas Trees and nativity scenes. Already in many Wal-Mart stores, special shopping areas have sprung up called “Holiday Shop” which have been renamed “Christmas Shop.”
Moreover, Wal-Mart plans on playing Christmas (not holiday) songs in all of its’ store in the United States. When it comes to employee greeters, the company says they are instructed to wish customers ‘well in words’ of their own choosing.
So what are other retailers doing about “Happy Holidays” versus “Merry Christmas” this year?
- Walmart: Christmas marketing campaign
- Walgreens: Promoting the ‘Christmas spirit’
- Kohls Corp: Promoting the ‘Christmas spirit’
- Best Buy Co: Happy Holidays



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