This placemat was developed by ad agency Publicis Salles Norton in Brazil for the Swahili African Restaurant in the United States. Swahili is an African Restaurant.

Pontiac will broaden its’ horizon with new 8 foot tall displays in all 13 Virgin Megastores throughout the United States. The display towers were created by the Pontiac Agency, Leo Burnett and Virgin which will hold Pontiac merchandise and LCD TV screens which offer clips from bands that have performed in Times Square at the “Pontiac Garage.” The cds are exclusive to Virgin Mega stores and can be picked up at one of these huge displays. The deal announced today also allows Virgin officials to help promote Pontiac by licensing 30 songs a year for use in Pontiac commercials and online promotions. Read

I just ran across this Ukranian advertisement from the side of a city transit bus in which the car looks like its coming off the side of the bus and hitting the pavement. Not that impressive, but what can you expect from Russians? (just kidding, I have a lot of Russian friends)

Yes, you heard right. I love to see even the cold dark elevator I have to ride up to my office every depressing morning to smirk and laugh at me with the image I envy. Although a terrific use of in-your-face marketing this guerilla piece for Gold’s Gym just makes me want to kick the guy in his short shorts where the sun don’t shine.

Here’s a series of really odd advertisements for littering and pollution awareness from a beach on the coast. (Via)

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A lost wallet is something you almost instantly pick up and examine if encountered on the street. You might pick it up because you’re a good Samaritan or you just want to see if there’s are cash in there for the taking.

The latest ad stunt for the movie “Du och Jag (you & I)” involved spreading wallets in the streets of Stockholm, Gothenburg, and Malmo which have fake ID’s for the movie’s star Niklas Anderssason. I have to say the idea is clever, defenitely unique, and a good way of trick-promotion someone without making them upset.

A few months ago we showed you the AdWalkers technology which involved public relations people walking around public places with a what looks like a bullet-proof vest with a tv attached to it. Now, everyone is hooked on the Adwalkers technology. AdRants reported that Nivea recently launched their “Nivera Touches New York” exibit to hand out goodies, samples, and snacks. The company sent out 8 AdWalkers during its first week and half as many the second. The AdWalkers spread themselves out and took 6,600 people on a tour of the Nivea exhibit with an invitation to the West 19th Street Installation.

“Some people live on a level which you will never descend to” shouts this clear and shocking elevator button advertisement awareness spot. The sticker was developed for the Open Society Foundation which hopes to whipe out poverty and give the ‘little guys a chance’. A really shocking message used to poke and prawn.

To show off how many clothes a bottle of All Mighty can wash this bus tooled around town. I have a bottle of All Mighty and I just did clothes less than 20 minutes ago. I will agree that the detergent smells really good but putting only a small dab of it into your laundry load will leave your clothes smelling just the way they did when you put them in there (streaky if you’re me, lol).

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These Molson Dry advertisements canvasing the city just cry guerilla marketing in both their frequency throughout the city and their predictiveness. Add to Onlywire

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Purell, the 99.9% germ killing hand sanitizer, came up with this innovative guerilla marketing campaign where they placed bright yellow stickers on the covers of all the magazines in a JWT Toronto doctor’s waiting room. Some of the ads say “CAUTION: How many patients have coughed on this since Winter 1989. Gently sneezed on since October 2002. Exposing patients to mroe than germs since October 1995.”

The Washyourhands campaign by Purell is a clever way to market the idea that Purell should be a commodity and go ‘hand-in-hand’ with Purell’s idea that hand washing isn’t enough. I’m pretty sure some doctors weren’t too pleased!

By the way, it’s National Hand Washing Week!

A new street campaign put in by Marshalls Outfitters is pretty unique. Unless you’re a wannabe gangster with an uncreased hat rapping to 50 cent and drinking your gin and juice you usually remove tags from your clothing. Most people truly look like idiots who wear their tags after buying a new outfit. Forgetting (or intentionally) not removing a tag is what the new street campaign by Mashalls is all about.

The clothing retailer sent out a street team with oversized price tags affixed to every item of their clothing. Of course people are going to pay attention. WHEN I had a girlfriend, every other woman that walked by would stare at the way she dresses. Most women are like this (critiquing clothing) and I’m sure most men out there can agree women love to critique. So this was nothing more than a perfect combination of psychology and street promotion for Marshalls. Check out more images here. A special thanks to Ad Rants for the scoop.

Naked Juice Co. kicked off its advertising campaign today by staging a protest in front of the Tribune Building. The ‘Naked’ employees were accompanied by giant fruit people with picket signs, free drink offers, chapstick and stickers to rally the troops against evil preservatives, added sugar, and low quality juices. Some of their signs said “Say no to added sugar” and “Down with free radicals!”Â� HolyÂ� Bananas!Â� There was even a banana who decided to start breakdancing. Breakdancing bananas are always a sure-fire way to attract attention at a big eventÂ� you marketers lovers out there! The company’s first outdoor media campaign will feature billboards, subway entrance signs, and guerilla marketing on city cabs. Naked Juice is the very definition of true grassroots effort. Via Halting Point.

After Levi’s Denim Monsters hit the streets, French marketing firm TriBeCa started working to promote the opening of a brand new LEE store. The street campaign for LEE Jeans in the streets of Paris was quite unusual. TriBeCa decided it was best to focus on guerilla marketing by hanging the jeans over parking meters and from power wires over streets. Manholes were painted with the word “LEE” and banners hung from high traffic metropolitan areas. Bar coded stickers were handed out as coupons for the retail store as well. See more street images here.

Advertising messages are increasing everyday and young Ad Students are looking for new ways to form company branding in your mind… even in the checkout lane.

According to AdAge.com, “That plain-black conveyor belt at the grocery checkout line is the next stop for ad creep.” Frank Cox, the President-CEO of EnVision Marketing Group in Arkansas has patented this silly system of marketing with “photo quality” images and branding on conveyor belts. The Vice President of the company, Andrew Moreau said that “You can’t promote on it and can only change the message every two weeks. It really only works to raise brand awareness.”

Currently they are testing this new form of advertising in 13 stores. My guess is that the cost is going to be too high, especially for advertisers that I know who have a different message almost every week.� The inventors feel this type of advertising will become the norm in retail giants such as Wal-Mart.� Capital investment in a printer that can print on the belts can cost upwards of $400,000!