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Fleshy Hostel 2 Movie Poster

Outdoor Advertisements, Movies January 5th, 2007

hostel 2 movie posterThe new poster being thrown around local movie theatres is having some movie-goers turning their stomachs. The sequesl to the 2005 horror movie features a close-up picture of organ tissue that’s been bloodied and beaten. The movie’s website features the poster with viewer responses which aren’t too friendly.

Horror fans (those with strong stomachs) will fall in love with the torture poster. When it comes to little kids seeing the poster, I think the image is too vague for children to really understand what the fleshy image depicts.

Monster Works For Me Campaign

Online Marketing, Television Ads, Outdoor Advertisements January 3rd, 2007

monster.com works for meThe Monster.com employment seach engine has just launched a massive campaign titled ‘Monster Works for me.’ The effort includes online, outdoor, television, print, and website re-design. Three television spots will feature a nurse (seductive), chef, and sales person (respectively) on cable and prime time network tv.

“As we went to create the new campaign, we wanted to evolve from our last campaign,” said Vicki Godfrey, vp-advertising and brand strategy at Monster in Maynard, Mass. “The real insight for us was that people work for a variety of reasons. If you peel the onion back, it’s motivating to find out why. Monster is really the only one that can help you by giving the tools and resources to get that done.”

Out Of Home Advertising Growing Fast

Reports, Outdoor Advertisements December 13th, 2006

In 2006 out-of-home advertising has become the second fastest advertising medium behind online adverts. Mediapost reports that revenue rose 8.6% in the first 9 months of 2006 and now tops $5.1 billion for the industry. That growth for the year is well above the average across the board. As Stephen Freitas, president of the Outdoor Advertising Association of America, notes: “Out-of-home remains the second-fastest-growing ad segment behind the Internet.”

Local advertising services and amusements top the leaders in outdoor advertising this year with a 24.7% growth over the first nine months of 2006. Insurance and real estate shot up a staggering 25.4% while communications came up a little behind at 24%.

Messer Roedter Knives Outdoor Ads

Outdoor Advertisements, Innovation December 8th, 2006

These ads were developed by Leo Burnett, Frankfurt. I love how they split the billboards in two to show how easily their knives cut through different types of animals and food.

messer roedter knives

Coca Cola Love Advertisements

Print Advertising, Outdoor Advertisements December 8th, 2006

These traditional glass bottle advertisements were brought to our attention by IBelieveInAdv. they were commissioned by Mother and developed by Airside. The tagline of the ads reads “Love” and written in Coca Cola style letters. The beautiful and very daring colors are reminiscent of the 1970s Coca Cola ad campaigns.

coca cola love

Got Milk Cookie Bus Shelters Stopped

Lawsuits, Outdoor Advertisements December 8th, 2006

got milk outdoor cookie smellThe cookie has crumbled and the new “Got Milk” marketing campaign in San Francisco has vanished. The bus shelters were made to smell like cookies to enduce people to go buy milk and cookies and satisfy their hunger. I was thinking a few days ago that homeless people would start licking the walls and I was right. City officials ordered CBS Outdoor, the company that holds the advertising contract for its bus shelters, to remove the adhesive strips Tuesday, just one day after they were put up as part of a “Got Milk?” campaign. Other critics argue that their allergies acted up due to the chemicals placed on the bus shelters (winter weather a better explanation?). The promotion only cost the “Got Milk” marketing campaigners $30 per shelter so the upset will not hurt them economically.

Amp’d Mobile Try Not To Die Advertisement

Bizarre Marketing, Outdoor Advertisements December 8th, 2006

This is a clever outdoor advertisement for Amp’d Mobile Cell Phones which uses the tag line “Try not to die.” the ad appears like a giant pit in the middle of a city block but it is actually just painted on to look clever. It’s a good concept and I give the artist props for working hard on this but this has clearly been done before and the message between cell phones and not dying is not clear. As one blogger put it “One of those anamorphic illusions painted on the sidewalk to promote Canada’s cellphone service.”

amd mobile advertisement

Tori Spelling Yard Sale Marketing

Marketing News, Outdoor Advertisements December 7th, 2006

Apparently our friends in Hollywood like to do their own cute little marketing. In the photo below are presented with Tori Spelling putting flyers up around Studio City, CA on Tuesday for a yard sale/garage sale with her new husband Dean McDemott (apparently another ‘actor’).

tori spelling garage sale

Doritos Chips Wash Up North Carolina

Bizarre Marketing, Outdoor Advertisements December 7th, 2006

For some reason, this seems more of a really bad publicity stunt on the enviornment than an actual accident. “A cargo container that apparently fell from a ship washed up on the Outer Banks of North Carolina on Thursday and spilled thousands of bags of Doritos brand tortilla chips on the beach. People collected the chips, which were apparently still fresh due to their airtight packaging. It was unknown which ship had lost the cargo or to what port it was bound.”

doritos chips north carolina

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Chocholate Chip Cookie Bus Shelters

Bizarre Marketing, Outdoor Advertisements December 6th, 2006

got milk cookie bus shelters

Monday, bus shelters in California started smelling like fresh baked cookies as part of the “Got Milk” campaign. The smell came from stickers that were put insider the bus shelters to make people hungry and thus go out and buy ‘milk and cookies’. I can’t wait to see how many drooling homeless people will be licking the sides of bus shelters now.

Train Tunnel Advertisements That Kill

Outdoor Advertisements December 5th, 2006

Stop Geek pointed out this funeral waiting to happen advertisement posted next to the metro rail tracks that says “Come A Little Closer.” Yeah, if I came a little closer I would fall and get hit by the subway train so what is their point? Could they be selling life insurance in a clever way? Subway insurance? Aflack?

train tunnel advertisement

In my experience, professionals in the advertising industry are meants to have a sense of humor and life shouldn’t be taken so seriously. Then again, death should be taken seriously. When my life is ‘joked and jerked’ around by a little cute sign that could trick someone into their death (I’ve seen stupider) then we have to start to worry.

Quattro Titanium Razor Egg Cartons Ad

Print Advertising, Outdoor Advertisements December 5th, 2006

New advertisements for razors depicting the smoothness of their products on your face by applying the blade to egg cartons are springing up left and right. More specifically, the Quattro Titanium Razor is featured with egg faces to show how smooth the razor can make your face. The advert is a very clever idea though seeing people’s faces on eggs is still rather corny. Seeing one of those eggs crack with egg goo would creep the hell out of me.

quattro razor eggs

Pimp My Taxi Cab Advertisements

Mobile Marketing, Outdoor Advertisements November 30th, 2006

The Taxi Cab Industry must have been watching too much XZibit and MTV’s “Pimp My Ride”. Imagine having a 32 inch liquid crystal television in a Boston Taxicab. Now imagine a rolling billboard that fetches up to $1,750 a month from advertisers. The taxi cabs in Boston might soon be able to receive ads on these televisions that change as the taxi cabs move throughout different neighborhoods. Talk about mobile target marketing on the road!

taxi cab advertisements

Clear Channel Taxi Media has been outfitting 20 Boston, MA taxi cabs with these “LCD Digital Smart Tops” which display black and white digital banners. Another 80 cabs will be outfitted in early 2007. Boston is the first U.S. city to be equipped with such new fangled marketing tactics. Herald

Computer Engineers Job Commercial

Bizarre Marketing, Outdoor Advertisements November 30th, 2006

McKindsey developed this job recruitment advertisement for computer engineers in which to call the telephone number in the commercial you would have to solve a series of mathematical questions. It’s a quite humorous mode of job recruitment and one this blogger thinks should happen more often. Lazy people shouldn’t be able to simply pick up the phone and ring a’ ding. The job market is comeptitive right now and job seekers and employers need to get serious about the issue. Ruf Lanz designed the advert.

computer engineer job ad

Dutch Condom Church Towers

Bizarre Marketing, Outdoor Advertisements November 29th, 2006

Hout Loust points out that for World AIDS day, Friday December 1st, 2006 a few Dutch church towers will be symbolically dressed in light orange condoms. The campaign was organized by Orange Babies, a charity organization from the fashion world to provide support for HIV and AIDS research.

dutch condom towers

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