I have no idea what “o efeito axe” means but a picture will always be worth more than a thousand words. In Sao Paulo, here’s a through the tunnel advertisement for Axe Maniac which is the entrance way for Tunel Daher E. Cutalt.

Straight from Buenos Aires, here’s an interesting mobile advertisement on a city transit bus. (via)

A billboard advertisement from homosexual magazine publisher, Lavender Magazine, has sparked off intense debate as people many people have alledged the ad attacked their religious beliefs. The billboard ad appeared on the sides and backs of Metro Transit buses for a little over a week. I feel the punch line “Unleash your inner gay” is a command to non-gays to conform.

The spark that lit the flame for the gay/lesbian/bi-sexual monthly magazine came when a Twin Cities Metro Transit bus driver “came forward and said that the ad offended her religious beliefs.” I live in Minnesota and have seen the ad around the Twin Cities/Metro area where the Metro Transit routes are. I kind of chuckled when I saw the ad and thought “boy, this is going to create a buzz around the city.” Many marketers would pray to get this much free exposure for their ad. I don’t think this was the intention of Lavender Magazine but they shouldn’t feel their advertising dollars were wasted admist the controversy.

Needless to say, Palm need a little retouching when it came to their campaigns. Palm recently switched its creative account to Young and Rubicam, a San Francisco agency. With the switch, Palm annoucned their latest advertisement campaign which will target consumers for the brand new Treo 680 smartphone.

Accompany the new hardware is a new ad campaign drawer filled to the tune of $20 - $25 million. Palm has already begun rolling out a variety of new ads backed by heavy-duty content partners TypePad, Google, Yahoo, and the new Palm slogan, “Not just a cellphone. A Treo!”