After Levi’s Denim Monsters hit the streets, French marketing firm TriBeCa started working to promote the opening of a brand new LEE store. The street campaign for LEE Jeans in the streets of Paris was quite unusual. TriBeCa decided it was best to focus on guerilla marketing by hanging the jeans over parking meters and from power wires over streets. Manholes were painted with the word “LEE” and banners hung from high traffic metropolitan areas. Bar coded stickers were handed out as coupons for the retail store as well. See more street images here.