A lost wallet is something you almost instantly pick up and examine if encountered on the street. You might pick it up because you’re a good Samaritan or you just want to see if there’s are cash in there for the taking.

The latest ad stunt for the movie “Du och Jag (you & I)” involved spreading wallets in the streets of Stockholm, Gothenburg, and Malmo which have fake ID’s for the movie’s star Niklas Anderssason. I have to say the idea is clever, defenitely unique, and a good way of trick-promotion someone without making them upset.