Naked Juice Co. kicked off its advertising campaign today by staging a protest in front of the Tribune Building. The ‘Naked’ employees were accompanied by giant fruit people with picket signs, free drink offers, chapstick and stickers to rally the troops against evil preservatives, added sugar, and low quality juices. Some of their signs said “Say no to added sugar” and “Down with free radicals!” Holy Bananas! There was even a banana who decided to start breakdancing. Breakdancing bananas are always a sure-fire way to attract attention at a big event you marketers lovers out there! The company’s first outdoor media campaign will feature billboards, subway entrance signs, and guerilla marketing on city cabs. Naked Juice is the very definition of true grassroots effort. Via Halting Point.