Nivea Touches New York Exhibit
Guerilla Marketing October 13th, 2006
A few months ago we showed you the AdWalkers technology which involved public relations people walking around public places with a what looks like a bullet-proof vest with a tv attached to it. Now, everyone is hooked on the Adwalkers technology. AdRants reported that Nivea recently launched their “Nivera Touches New York” exibit to hand out goodies, samples, and snacks. The company sent out 8 AdWalkers during its first week and half as many the second. The AdWalkers spread themselves out and took 6,600 people on a tour of the Nivea exhibit with an invitation to the West 19th Street Installation.



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