Pontiac Display Ads In Virgin Megastores
Guerilla Marketing, New Products December 8th, 2006
Pontiac will broaden its’ horizon with new 8 foot tall displays in all 13 Virgin Megastores throughout the United States. The display towers were created by the Pontiac Agency, Leo Burnett and Virgin which will hold Pontiac merchandise and LCD TV screens which offer clips from bands that have performed in Times Square at the “Pontiac Garage.” The cds are exclusive to Virgin Mega stores and can be picked up at one of these huge displays. The deal announced today also allows Virgin officials to help promote Pontiac by licensing 30 songs a year for use in Pontiac commercials and online promotions. Read



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