Purell, the 99.9% germ killing hand sanitizer, came up with this innovative guerilla marketing campaign where they placed bright yellow stickers on the covers of all the magazines in a JWT Toronto doctor’s waiting room. Some of the ads say “CAUTION: How many patients have coughed on this since Winter 1989. Gently sneezed on since October 2002. Exposing patients to mroe than germs since October 1995.”

The Washyourhands campaign by Purell is a clever way to market the idea that Purell should be a commodity and go ‘hand-in-hand’ with Purell’s idea that hand washing isn’t enough. I’m pretty sure some doctors weren’t too pleased!

By the way, it’s National Hand Washing Week!