A new street campaign put in by Marshalls Outfitters is pretty unique. Unless you’re a wannabe gangster with an uncreased hat rapping to 50 cent and drinking your gin and juice you usually remove tags from your clothing. Most people truly look like idiots who wear their tags after buying a new outfit. Forgetting (or intentionally) not removing a tag is what the new street campaign by Mashalls is all about.

The clothing retailer sent out a street team with oversized price tags affixed to every item of their clothing. Of course people are going to pay attention. WHEN I had a girlfriend, every other woman that walked by would stare at the way she dresses. Most women are like this (critiquing clothing) and I’m sure most men out there can agree women love to critique. So this was nothing more than a perfect combination of psychology and street promotion for Marshalls. Check out more images here. A special thanks to Ad Rants for the scoop.