The cookie has crumbled and the new “Got Milk” marketing campaign in San Francisco has vanished. The bus shelters were made to smell like cookies to enduce people to go buy milk and cookies and satisfy their hunger. I was thinking a few days ago that homeless people would start licking the walls and I was right. City officials ordered CBS Outdoor, the company that holds the advertising contract for its bus shelters, to remove the adhesive strips Tuesday, just one day after they were put up as part of a “Got Milk?” campaign. Other critics argue that their allergies acted up due to the chemicals placed on the bus shelters (winter weather a better explanation?). The promotion only cost the “Got Milk” marketing campaigners $30 per shelter so the upset will not hurt them economically.