Williams Sonoma is ready to launch a new ad campaign which will be an 8 page insert into bridal and women’s magazines hopes to convice the wife-to-be that cooking utensils should be on her holiday shopping list. The company hopes brides-to-be will consider kitchenware after getting engaged and going shopping. This is apparently the best time to get engaged and therefore Williams Sonoma was quick to launch the campaign in the nick of time.